NRG Brand Guidelines
As Creative Director, I led the development of the NRG Brand Guide, ensuring a cohesive and unified brand identity across all touchpoints. My role involved collaborating with cross-functional teams to define visual and messaging standards, establish design principles, and ensure consistency in NRG's visual language. I worked closely with stakeholders to align the brand’s core values with its design elements, providing a strategic framework that strengthened NRG's market presence and supported its long-term growth and recognition.
Overview: A comprehensive brand overhaul for NRG to unify tone, visuals, and voice across platforms.
Role: Led brand strategy and creative system development.
Challenge: Modernize an aging identity and create a scalable system across business units.
Solution: Developed a bold, energetic design language rooted in accessibility and innovation.
Outcome: Successfully rolled out across digital, print, and internal channels; adopted company-wide.
Role: Led brand strategy and creative system development.
Challenge: Modernize an aging identity and create a scalable system across business units.
Solution: Developed a bold, energetic design language rooted in accessibility and innovation.
Outcome: Successfully rolled out across digital, print, and internal channels; adopted company-wide.
What is the Block Plus?
Think of the Block Plus as our flexible graphic element. It’s built using the pluses in our brand mark to express the balance of our business. It represents our retail and commercial energy projects and our generation portfolio. These two elements help tie our visual pieces together.
Who We Are
At NRG, we’re redefining power by putting customers at the center of everything we do.
We deliver customized energy solutions and strive for a more sustainable energy future. Our brand should align with our promises and convey the breadth and evolution of our business.
We deliver customized energy solutions and strive for a more sustainable energy future. Our brand should align with our promises and convey the breadth and evolution of our business.
The NRG Brand
A strong brand builds trust and sets expectations. It opens the door to a conversation that can lead to a long-term relationship with customers. This guide defines how we connect with those we serve and communicate who we are to the world.
The NRG Color System
A consistent color palette builds visual brand equity across our business. Our primary and secondary colors work together to establish our brand identity, show our range of services, and represent the diversity of our people. Additionally, these colors help create captivating digital communications and identify us as much as our messages do.
Primary Colors
Our Use of Photography
Our visual design library includes a wide range of elements. As we expand our services, our photography should speak to the different facets of our customers’ lives.
Making the complex simple and providing solutions is a big part of who we are and what we do. Iconography should be simple, graphic elements that capture the big concepts and relevant benefits of our products and services.
Iconography
