NRG GM Hub Experience
The NRG and General Motors partnership landing page was designed to promote a groundbreaking collaboration between two industry leaders committed to sustainability.
The campaign, themed "Powering a Better Tomorrow, Together," showcases how NRG’s renewable energy solutions and GM’s carbon-neutral vision align to offer GM drivers innovative 36-month electricity plans with up to 10,000 My GM Rewards bonus points.
The landing page communicates a shared commitment to net-zero emissions (NRG by 2050, GM by 2040) while driving consumer engagement through clear, compelling messaging and a user-focused design.
As Senior Creative Director, I led the creative strategy, development, and execution of the landing page.
Creative Vision and Strategy: Developed the campaign’s core messaging, including the tagline "Powering a Better Tomorrow, Together," to align with both brands’ sustainability goals and resonate with eco-conscious consumers.
Art Direction and Design Oversight: Guided a team of designers and copywriters to craft a visually cohesive and engaging user experience, ensuring the page reflected NRG and GM’s shared values of innovation and environmental responsibility.
Cross-Functional Collaboration: Partnered with marketing, UX/UI, and brand teams from NRG and GM to align the landing page with corporate objectives, ensuring seamless integration of My GM Rewards and renewable energy plan details.
Content Development: Oversaw the creation of concise, persuasive copy that highlighted the partnership’s benefits, such as 100% renewable energy plans and exclusive rewards, while maintaining brand consistency.
Performance Optimization: Directed A/B testing and user feedback integration to refine the page’s design and content, enhancing user engagement and conversion rates.
Art Direction and Design Oversight: Guided a team of designers and copywriters to craft a visually cohesive and engaging user experience, ensuring the page reflected NRG and GM’s shared values of innovation and environmental responsibility.
Cross-Functional Collaboration: Partnered with marketing, UX/UI, and brand teams from NRG and GM to align the landing page with corporate objectives, ensuring seamless integration of My GM Rewards and renewable energy plan details.
Content Development: Oversaw the creation of concise, persuasive copy that highlighted the partnership’s benefits, such as 100% renewable energy plans and exclusive rewards, while maintaining brand consistency.
Performance Optimization: Directed A/B testing and user feedback integration to refine the page’s design and content, enhancing user engagement and conversion rates.
