Designing a cross-brand digital hub under enterprise constraints
Problem
GM and NRG needed a shared digital destination that explained their partnership clearly while operating inside two enterprise brand systems, legal review, and technical constraints.
Actions
• Designed the core page structure and layout system for the hub.
• Defined content hierarchy to clarify roles, value, and user flow across brands.
• Made hands-on design decisions to resolve brand conflicts without dilution.
• Worked directly in execution to ensure the experience shipped cleanly and on time.
Constraints
Dual brand governance, legal review, accessibility standards, and fixed launch timelines.
Impact
Delivered a clear, usable hub that aligned two brands without confusing users and could be extended as the partnership evolved.
GM and NRG needed a shared digital destination that explained their partnership clearly while operating inside two enterprise brand systems, legal review, and technical constraints.
Actions
• Designed the core page structure and layout system for the hub.
• Defined content hierarchy to clarify roles, value, and user flow across brands.
• Made hands-on design decisions to resolve brand conflicts without dilution.
• Worked directly in execution to ensure the experience shipped cleanly and on time.
Constraints
Dual brand governance, legal review, accessibility standards, and fixed launch timelines.
Impact
Delivered a clear, usable hub that aligned two brands without confusing users and could be extended as the partnership evolved.
Defined the page hierarchy to clarify GM and NRG roles instantly.
