NRG Vivint logomark exploration
As part of Vivint’s acquisition by NRG, I led early-stage visual explorations to integrate both brand identities in a cohesive and future-forward way. This included concept development ranging from subtle NRG endorsement of the existing Vivint mark to more progressive hybrid logomarks inspired by other brands in the NRG portfolio, such as Reliant. I created animated studies to explore how these concepts could function in motion and digital environments, helping stakeholders visualize potential directions and align on the evolving brand strategy during a pivotal transition period.
