NRG x Vivint Smart Home Campaign
As part of the NRG x Vivint partnership launch, this photoshoot brought the smart home to life through a blend of warmth, security, and innovation. Our goal was to connect the advanced capabilities of Vivint’s smart technology with the emotional moments that matter most—family, comfort, and peace of mind.
Overview: A lifestyle-driven photo campaign capturing the benefits of a smart, secure home experience through the lens of family, technology, and energy efficiency.
Role: Creative Director — led concept development, art direction, and visual storytelling from pre-production through execution.
Challenge: Bridge the emotional warmth of home life with the sleek, tech-forward promise of the NRG x Vivint partnership.
Solution: Crafted a human-centered narrative built around everyday moments — from bedtime routines to remote energy control — all brought to life through warm natural lighting, clean environments, and a strong focus on connection.
Outcome: Campaign assets deployed across digital, brand, and sales platforms, reinforcing NRG’s commitment to innovation, sustainability, and peace of mind. Visuals contributed to the launch of the NRG x Vivint partnership story and brand voice.
Role: Creative Director — led concept development, art direction, and visual storytelling from pre-production through execution.
Challenge: Bridge the emotional warmth of home life with the sleek, tech-forward promise of the NRG x Vivint partnership.
Solution: Crafted a human-centered narrative built around everyday moments — from bedtime routines to remote energy control — all brought to life through warm natural lighting, clean environments, and a strong focus on connection.
Outcome: Campaign assets deployed across digital, brand, and sales platforms, reinforcing NRG’s commitment to innovation, sustainability, and peace of mind. Visuals contributed to the launch of the NRG x Vivint partnership story and brand voice.
