NRG x Vivint: Today Video
As Creative Director, I led the development of the Today spot, a short-form video highlighting how Vivint technology seamlessly integrates into everyday life. The piece was designed to communicate simplicity, convenience, and reliability, while reinforcing NRG’s vision for connected living. By blending lifestyle footage with branded animation, the video emphasized how smart home solutions are not about the future—they are here today.
Overview: Short-form lifestyle video introducing Vivint’s role in the connected home.
Role: Directed creative concept, storyboarding, and production alignment.
Challenge: Convey innovation and trust in just 30 seconds.
Solution: Designed a fast-paced, lifestyle-driven narrative that highlights real-world smart home applications.
Outcome: Deployed across digital platforms and social media to engage customers and prospects.
Overview: Short-form lifestyle video introducing Vivint’s role in the connected home.
Role: Directed creative concept, storyboarding, and production alignment.
Challenge: Convey innovation and trust in just 30 seconds.
Solution: Designed a fast-paced, lifestyle-driven narrative that highlights real-world smart home applications.
Outcome: Deployed across digital platforms and social media to engage customers and prospects.
NRG x Vivint: Away Video
As Creative Director, I directed the Away video, a 15-second piece showcasing the peace of mind Vivint provides when customers are not at home. The story emphasized security, control, and reliability, reinforcing NRG and Vivint’s joint value proposition of empowering customers wherever they are.
Overview: Lifestyle-driven short focusing on smart security and peace of mind.
Role: Led concept, visual direction, and production collaboration.
Challenge: Highlight security features while keeping the message human and relatable.
Solution: Crafted a narrative blending lifestyle visuals with subtle animation to show the control Vivint provides while away from home. Outcome: Featured across social and digital channels as part of the Vivint campaign to build brand trust and engagement.
Overview: Lifestyle-driven short focusing on smart security and peace of mind.
Role: Led concept, visual direction, and production collaboration.
Challenge: Highlight security features while keeping the message human and relatable.
Solution: Crafted a narrative blending lifestyle visuals with subtle animation to show the control Vivint provides while away from home. Outcome: Featured across social and digital channels as part of the Vivint campaign to build brand trust and engagement.
NRG x Vivint: The Grid Video
As Creative Director, I oversaw the creation of The Grid video, a 15-second spot illustrating the future of energy and home connectivity. The video presented Vivint as a bridge between consumers and a more sustainable, responsive energy grid, while aligning with NRG’s broader vision for innovation.
Overview: Animated short highlighting Vivint’s role in connecting homes to the energy grid.
Role: Guided concept development, scripting, and design execution.
Challenge: Distill complex energy innovation into a simple, engaging message.
Solution: Used animation and bold visuals to represent connectivity and energy flow in a clear, modern way.
Outcome: Published as part of NRG’s digital campaign to raise awareness of the company’s grid-connected smart home strategy.
Overview: Animated short highlighting Vivint’s role in connecting homes to the energy grid.
Role: Guided concept development, scripting, and design execution.
Challenge: Distill complex energy innovation into a simple, engaging message.
Solution: Used animation and bold visuals to represent connectivity and energy flow in a clear, modern way.
Outcome: Published as part of NRG’s digital campaign to raise awareness of the company’s grid-connected smart home strategy.