NRG - Vivint: Unifying two brands through short-form storytelling at scale
Problem
Following the NRG – Vivint integration, the brand needed to communicate value quickly and consistently across consumer touch points without confusing audiences or fragmenting the story.
Actions
• Defined a single narrative framework that could support multiple short-form videos.
• Set visual and tonal rules so each spot felt distinct but clearly part of one system.
• Directed execution to balance lifestyle storytelling with product and energy context.
• Ensured all assets could be deployed across digital and social without rework.
Constraints
Short runtimes, multiple audiences, brand integration sensitivity, and tight production timelines.
Impact
Delivered a cohesive video system that introduced the integrated brand clearly while remaining flexible for different use cases and channels.
Following the NRG – Vivint integration, the brand needed to communicate value quickly and consistently across consumer touch points without confusing audiences or fragmenting the story.
Actions
• Defined a single narrative framework that could support multiple short-form videos.
• Set visual and tonal rules so each spot felt distinct but clearly part of one system.
• Directed execution to balance lifestyle storytelling with product and energy context.
• Ensured all assets could be deployed across digital and social without rework.
Constraints
Short runtimes, multiple audiences, brand integration sensitivity, and tight production timelines.
Impact
Delivered a cohesive video system that introduced the integrated brand clearly while remaining flexible for different use cases and channels.